Lance Ubben

Lance Ubben is a top-producing Realtor®, entrepreneur, and community connector based in Sioux Falls. As the founder of Illuminate Real Estate with Keller Williams Realty, Lance has helped over 450 families buy, sell, and invest in real estate while building a business centered around relationships, communication, and long-term impact.

Known for thinking outside the box, Lance combines innovative marketing, high-level client service, and deep local knowledge to create exceptional experiences for both clients and referral partners. His passion extends beyond real estate through community events, local business collaborations, client appreciation programs, and charitable initiatives that bring people together.

Lance believes business should be built on trust, consistency, and genuine relationships—not transactions. Whether connecting people to trusted professionals, supporting local businesses, or helping families navigate major life decisions, his mission is simple: create value first and leave a lasting impact.

When he’s not working, you’ll usually find him spending time with his wife and four kids, playing pickleball, attending sporting events, or building new ideas that strengthen the community around him.